AI Read 9 Years of My Journals—Here's the 12-Month Plan It Gave Me

Based on everything you’ve written since 2016, here’s what a 12-month structured plan could look like to align your calling, income, brand, health, and family leadership—without burning out or bouncing around.

⚖️ PHILOSOPHY

Theme: “Faithful with little → Ruler over much.”
You already have the clarity, the platform, and the experience. This plan is about ruthless focus on what matters and disciplined iteration—treating your mission like a calling and a business, not a side project.

🧭 1. IDENTITY & MESSAGE (Weeks 1–2)

Goal: Cement your personal brand as Christian Leadership for Men in Business.

Deliverables:

• A 1-liner that defines your brand (e.g. “I help Christian entrepreneurs grow from $1M to $12M through operational and spiritual leadership.”)

• 3 content pillars:

  1. Spiritual leadership (e.g., calling, Biblical truth)

  2. Operational excellence (e.g., systems, delegation, $10K problems)

  3. Masculine strength (e.g., health, marriage, discipline)

🎥 2. CONTENT SYSTEM (Weeks 3–6)

Goal: Use daily publishing to drive authority and lead generation, not just dopamine.

Weekly rhythm:

• 1 Longform Video (YT / Podcast)

  • Interview, teaching, or breakdown

• 5+ Shorts (IG, YT Shorts, TikTok if desired)

• 2-3 Clips pulled from longform

• 1 Written blog/email based on the longform topic

Back-End Systems:

• Hire/retain editor (even $100/mo to start)

• Use repurposing tools (e.g. Opus, Repurpose.io)

• Google Sheet or Notion dashboard to track clips, titles, results

💰 3. OFFER & MONETIZATION (Weeks 6–10)

Goal: Make your first $2K–$10K/month from the brand within 90 days

Offer Stack:

• Free Lead Magnet: "12 Leadership Mistakes That Stall $1M–$6M Businesses" (PDF + landing page)

• Core Offer (one of these):

  1. $497 course: From Operator to Leader: 30-Day Framework

  2. $2,500 group cohort: 6-week Leadership Systems Accelerator

  3. $10K–$25K advisory: 1-on-1 Growth + Leadership Coaching

Start with one and iterate. Use sales calls, DMs, or email to close.

⛪ 4. COMMUNITY & MENTORSHIP (Months 3–6)

Goal: Surround yourself with aligned men who fuel, not dilute, your mission

Key Moves:

• Join or build a Christian men’s mastermind

• Attend 1–2 in-person events with content creators or Christian founders

• Start a local meetup for Christian entrepreneurs (low lift, high impact—even 3 guys showing up monthly gives traction)

🧠 5. SCHOOL & THEOLOGY INTEGRATION (Ongoing)

Goal: Merge Biblical depth with your business acumen

• Finish your SEU program with a content mindset: every course is 3 content ideas

• Continue studying under Heiser, BibleProject, etc., but turn notes into teachings

• Start a sub-series: “What This Verse Teaches Us About Leadership”

🧍‍♂️6. BODY & DISCIPLINE (Non-Negotiable, Start Week 1)

Goal: Be the man your message requires

• Stick to your 1,800–2,000 cal/day until target weight

• 5x/week movement: 3 lift days + 2 run or ruck days

• Weekly check-in photo and log

• Train toward one “trophy” feat (e.g., 10 strict pull-ups, Murph, sub-24:00 5K)

👨‍👩‍👧‍👦 7. FAMILY LEADERSHIP (Ongoing)

Goal: Live what you teach at home

• Weekly rhythm: family dinner + prayer, 1-on-1 time with each kid

• Monthly check-in with wife: review finances, calendars, intimacy, dreams

• Quarterly family content trip: pick a location, film, bond, create

🔄 MONTHLY REVIEW

Goal: Adjust the plan—don’t quit the mission

At end of each month, answer:

• What worked?

• What didn’t?

• What will I do differently next month?

🗓️ 12-Month Progression at a Glance:

Quarter Focus Success Metric Q1 Brand, content, first offer $1–2K MRR, 1K followers Q2 Product-market fit, community $5–10K MRR, lead magnet working Q3 Team + scale $10–20K MRR, group/cohort running Q4 Reinforce systems, deeper mission >$100K revenue, deep testimonials.

Your Calendar Isn’t Full. It’s Broken.

Most business owners I talk to think their problem is lack of time.

“I just need to get more efficient.”
“If I could hire one more person…”
“Once this project is over…”

But the truth is, time isn’t your problem: your calendar is.

And not because it’s full. Because it’s broken.

You’re Not Managing a Calendar—It’s Managing You

Here’s the test: open your calendar right now; or think about your schedule for next week.

How much of it reflects what you actually want? Your priorities? The things that increase revenue or build up your personal life?

How much of it is:

• Noisy meetings to fix what others broke?

• Calls from your team waiting for you to make decisions for them?

• Commitments you didn’t want to make?

For most business owners, their schedule doesn’t look like leadership. It looks like a scramble. Backed into a corner, up against the ropes, ducking punches and doing whatever you can to get your own jabs out.

A Christian Brothers Franchise Owner I met yesterday said, “I’m in the thick of it pretty much every day of my life.”

That’s why they’re exhausted. That’s why they’re starting to resent the very thing they built.

The Hidden Cost of a Hijacked Calendar

A reactive calendar doesn’t just cost you time. It costs you clarity and sabotages your ability and credibility to lead. You spend most of your day leaking out focus.

You lose the margin to think deeply, to lead intentionally.

It costs you presence. You come home barely there and mentally gone.

It costs you integrity. If your schedule doesn’t reflect your convictions—if your kids, your health, your faith are always pushed to “later”—then you’re living fractured, successful on paper but misaligned in reality.

And most owners don’t even know what to call this. They think it’s “hustle.”

It’s not hustle. It’s a hijacked life.

Taking Back Your Calendar

How do you fix it?

1. Turn OFF Notifications: I know this sounds terrifying. You’ll live and your business will live. Our goal is to create an intentional work space were we go to it and start leading. Not where we constantly bleed attention and worry.

2. Audit Last Week: Look at every block on your calendar. Was it actually impacting revenue? Was it a task that belonged to the owner? If not, cut it or delegate it.

3. Block the Non-Negotiables First: Make it a habit to NOT go into emails for the first two hours of the day. Spend time with your managers, and hear things in person. Also add blocks for faith, family, and fitness. If they don’t get done first, they’ll get bumped to never.

4. Put Guard Rails Up: Fit your work into 8-10 hours per day. Work during those 8-10 hours. And when they’re up, leave it on the desk! I’ve run worldwide operations multiple times. The work is always there for you tomorrow.

5. Institute Kill Zones: Identify meetings or tasks that simply don’t need to exist. Say no. Cancel them. Tell your senior leaders to work out get-well plans and present them to you in batches.

Unexpected Truth: The more you decline tasks and meetings as an owner, the more your teams get done...without you gripping hold of it.

This isn’t about squeezing more into your days. It’s about building a week that actually reflects who you are and what matters.

If your days feel out of control, you don’t need more hours.
You need ownership.

Because until you take back your calendar, you’re not leading a business.
You’re being dragged behind one.

Want to take control of this again? Start your Leadership Reset today.