Why I Focus on High-Capacity Christian Men—and Not Everyone Else

Journal Excerpt from 7-23-2025:

Why do I focus on high-capacity Christian men—and not everyone else? That question’s been rattling around in my head for months.

I sat in a Men’s Group this morning, listening to a solid talk—good stories, a well-structured message, a guy who genuinely cares about making stronger men.

But as I took down some notes, I couldn’t shake a thought: most of us settle for the shallow end of Scripture and call it growth. We quote verses like “iron sharpens iron” without ever asking, what does that actually look like in a man’s life?

That’s when it hit me—these men need help, and my work isn’t for everyone.

When I looked around that room, I saw a couple hundred men’s lives being improved. I looked around that room and realized that’s what I’m after. 

I guess I’ve always known that’s what I’m after, but when I started talking about “Strength, Love, and Authenticity” in 2015, which evolved into today’s “Strength, Courage, and Authenticity,” I meant it. And I still mean it.

Ten years later, I can honestly say that those core values are what drive my missions, and what have fueled my success in business and life.

I’ve been talking about leadership, essentially, since it mattered to me.

The brand over the years has shifted from various brand names to a “personal brand,”. Today I’m still talking about the same things, I’m just making it more obviously “Chad Tabary,” as the brand. From that, any various offers can take different names, like Forward Facing Business, Forward Facing Church, or Lead Present.

ALSO, the clarity of narrowing my demographic helped me settle on one offer. That was the most useful part of the ChatGPT exercise yesterday. I already knew I needed just one offer, but processing 9 years of journal data through ChatGPT helped me align on: 

“I help high-capacity Christian men regain clarity, strength, and conviction without burning their business to the ground.”

That’s accurate. The only significant change in that mission over the last year has been to clarify that I’m helping “Christian” men. 

But why “Christian Men”? Doesn’t God help anyone and everyone? Isn’t the calling of a Christian Man to go out and make disciples and onboard more Christian Men?

Honestly, the qualifier shouldn’t be over analyzed.

My business clients run businesses that are between $1M - $6M and they want to grow between $10M - $12.

Does that mean I won’t help a business making $250K - $500K that wants to grow to $5M? No. This is the same problem modern readers have when they get caught up in the book of Leviticus.

Focusing my marketing on “Christian Men” helps clarify where I’m coming from and what kind of “guide” I am.

Generally speaking, I’m helping high-performance men, I’ve always known that, and I’m doing it from core principles first, and within the discipline-framework of Christianity.

To support that mission, I’m focusing on long-form content, running PPC ads, and probably won’t see a strong return to short-form until I hire someone to sift through the long and break this into shorts.

This gives me five more months in the year (almost two quarters) to double down on that pivot and to build the foundational pieces of that brand and business.

I love you.