Why I Focus on High-Capacity Christian Men—and Not Everyone Else

Journal Excerpt from 7-23-2025:

What’s my purpose, and how do I align myself publicly with it?

I was at Men’s Group this morning. The guy speaking was good. He was a good presenter. It was well organized. His personal stories were relevant and carried the message home. I believe he cared about making stronger men, and he was supporting that mission.

I took some notes on superficial use of scriptures that we don’t understand well enough (like every man quotes “iron sharpens iron” too much. Do you really know what that looks like?). But overall, that was a message worth supporting.

When I looked around that room, I saw a couple hundred men’s lives being improved. That ministry is a net positive. It set out to change lives, and it changes lives. I believe that.

I looked around that room and realized that’s what I’m after. 

I guess I’ve always know that’s what I’m after, but when I started talking about “Strength, Love, and Authenticity” in 2015, which evolved into “Strength, Courage, and Authenticity,” I meant it. And I still mean it. Ten years later, I can honestly say that those core values are what drive my missions, and what have fueled my success in business and life.

So regardless of brand name, I’ve always been talking about Strength, Courage, and Authenticity, which is technically leadership. I talk about leadership.

The brand over the years shifted from various brand names to a “personal brand,”. Today I’m still talking about the same things, I’m just making it more obviously “Chad Tabary,” as the brand. From that, any various offers can take different names, like Forward Facing Business, Forward Facing Church, or Lead Present.

ALSO, I’m on ONE offer. That was the most useful part of the ChatGPT exercise yesterday. I already knew I needed just one offer, but processing 9 years of journal data through ChatGPT helped me align on: 

“I help high-capacity Christian men regain clarity, strength, and conviction without burning their business to the ground.”

That’s accurate. The only significant change in that mission over the last year has been to clarify that I’m helping “Christian” men. 

But why “Christian Men”? Doesn’t God help anyone and everyone? Isn’t the calling of a Christian Man to go out and make disciples and onboard more Christian Men?

Honestly, the qualifier shouldn’t be read into.

My business clients run businesses that are between $1M - $6M and they want to grow between $10M - $12.

Anything under $1M and they don’t really have the pressures of a real organization, and anything beyond $12M ($6M really) and they should be hiring this role full-time.

Does that mean I won’t help a business making $250K - $500K that wants to grow to $5M? No. This is the same problem modern readers have when they get caught up in the book of Leviticus.

Focusing my marketing on “Christian Men” helps clarify where I’m coming from and what kind of “guide” I am, best suited for your Hero’s Journey.

Generally speaking, I’m helping high-performance men, I’ve always known that, and I’m doing it from core principles first, and within the discipline-framework of Christianity.

To support that mission, I’m focusing on long-form content, and probably won’t see a strong return to short-form until I hire someone to sift through the long and break this into shorts.

This gives me five more months in the year (almost two quarters) to double down on that pivot and to build the foundational pieces of that brand and business.

I love you.